Background:
Renewable Water Resources (ReWa) is the local wastewater utility provider for Greenville that DNA has supported the communications and public education efforts for numerous years. Campaigns include educational efforts like Project Rx (see case study 12), for proper medication disposal, and F.O.G. for proper disposal of fats, oils & grease. Many of ReWa's education efforts are kid-friendly and conveyed through its mascot Freshwater Freddie, of which DNA oversaw the development. DNA also developed and manages ReWa's website and e-communications efforts with community leaders and procurement vendors.

Goals: 
To raise awareness of environmentally safe behavior regarding disposal and our waterways throughout Greenville County. To develop a strong and informed relationship with the community through communications and media relations efforts.

DNA Results:
DNA develops an annual communications plan for ReWa to strategically target its audience groups with the right message at the right time. Through DNA's assistance, ReWa won the National Recreation & Parks Association's Corporate Humanitarian Award for its partnership with the Greenville Recreation District. ReWa's annual reports - both to the community and its financial report - that DNA designs and develops have each won the Government Finance Officers Association's excellence awards for more than a dozen consecutive years. The specific educational campaigns, like Project Rx and F.O.G, have also seen great success with extensive media coverage and growing community partnerships. ReWa's website maintains a consistently low bounce rate and DNA's management of ongoing content development continues to grow web traffic.