Branding

Your brand is the public’s perception of your company, your products or your services. It is the sum of your company’s capabilities and personality. Your brand is the essence of what you do for your customers and what differentiates you from your competition.

We help you understand your brand, reposition it if necessary and communicate it consistently through everything you do. We’ll design your logo, review your competitors, write a brochure or create an ad campaign – whatever your business or organization needs. The goal: to imprint your organization’s brand in the public’s mind in the strongest, most positive way.

Elements of branding:

  • Logo development
  • Letterhead packages
  • Business cards
  • Perception/analysis
  • Focus groups
  • Strategic planning
  • Brochures
  • Flyers
  • Pocket folders
  • Inserts
  • Note cards
  • Direct mail/postcards
  • The Risks of Cause Marketing for Your Non-Profit

The Risks of Cause Marketing for Your Non-Profit

  • August 31st, 2013

While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy […]

  • The Benefits of Cause Marketing for Your Non-Profit

The Benefits of Cause Marketing for Your Non-Profit

  • August 19th, 2013

Working with non-profits on a daily basis, I am often asked to explain the concept of cause marketing. Once an organization understands that there may be a financial upside to this strategy they immediately […]