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SCPRSA Recognizes Debbie Nelson with Community Spirit Award

The South Carolina Chapter of the Public Relations Society of America (SCPRSA) recently recognized the charitable efforts of Debbie Nelson, principal of DNA Creative Communications (DNA), with the 2012 George L. Johnson Community Spirit Award. Nelson accepted the award from its namesake, George Johnson, for the extensive nonprofit programs she has created at DNA […]

By |May 7th, 2012|Press Releases|Comments Off on SCPRSA Recognizes Debbie Nelson with Community Spirit Award

Book Review – 101 Social Media Tactics for Nonprofits

101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman, features action-based plans that nonprofits can implement right away, with most featured resources being free (i.e. Facebook, Twitter, YouTube). The authors divide the tactics into five key categories: setup, communicate, engage, fundraise and measure.

Each tactic takes you step by step through what tools you’ll […]

By |April 24th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – 101 Social Media Tactics for Nonprofits

We’re all part of Greenville’s generous DNA

PUBLISHED IN THE GREENVILLE NEWS ON APRIL 22, 2012

By Debbie Nelson

It’s no secret that Greenville is great place to live.

I believe that a sometimes underestimated, yet significant, part of what makes Greenville so great is the collective efforts taken on by the many charitable organizations in our community.

As a Greenville resident and owner of […]

By |April 22nd, 2012|Blog|Comments Off on We’re all part of Greenville’s generous DNA

Check out photos from our DNA Day event!

We enjoyed a fun afternoon with our friends and clients, celebrating DNA Day and introducing our 2012 Shine the Light on Your Nonprofit series – launching soon!

By |April 20th, 2012|Blog|Comments Off on Check out photos from our DNA Day event!

DNA Day Celebration Brings Gene Machine to Greenville

In honor of nationally recognized “DNA Day,” commemorating the discovery of the double helix and the completion of the human genome project, Greenwood Genetic Center’s (GGC) Gene Machine will be at Zen in Greenville on Friday, April 20, 2012.

As a 41-foot custom bus equipped as a state-of-the-art mobile science classroom, the Gene Machine travels […]

By |April 17th, 2012|Blog, Press Releases|Comments Off on DNA Day Celebration Brings Gene Machine to Greenville

Hop on the Trail for sneezing, smiling

It is no surprise to anyone in Greenville that spring has spring early this year. I hope you have taken some time to get outside and enjoy the beauty of this incredible time of year. And if you are like me, while celebrating the season you may have also been rubbing your eyes and […]

By |April 1st, 2012|Blog|Comments Off on Hop on the Trail for sneezing, smiling

Twitter Turns 6

As we wish a #HappyBirthday to Twitter today, it seemed fitting to share the Top 10 Twitter Stats via a post by NDTV Gadgets – check it out here http://bit.ly/GCgBTn

As Twitter turns six, we take a look at some key stats that have made the Twitter story such an engrossing one.

1. Over 60 billion tweets […]

By |March 21st, 2012|Social Media, Web|Comments Off on Twitter Turns 6

Mobile Meals Recognized as 2012 Live Here Give Here Recipient

After receiving more than twenty-five applications from nonprofits across the Upstate, DNA Creative Communications (DNA) is pleased to announce its selection of Mobile Meals of Spartanburg for its 2012 LIVE HERE GIVE HERE (LHGH) annual pro-bono program.

With a mission and ministry to provide nutritious meals, services and fellowship to the frail and homebound citizens […]

By |March 5th, 2012|Blog, Press Releases|Comments Off on Mobile Meals Recognized as 2012 Live Here Give Here Recipient

Book Review – The Jossey-Bass Guide to Strategic Communications for Nonprofits

The Jossey-Bass Guide, written by Kathy Bonk, Henry Griggs and Emily Tynes, is a step-by-step guide to working with the media to: generate publicity, enhance fundraising, build membership, change public policy and handle crises.

This guide takes you through the barriers to an effective communications plan – and how to overcome those barriers – and […]

By |March 2nd, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – The Jossey-Bass Guide to Strategic Communications for Nonprofits

How to Boost Your Brand with Pinterest!

The latest craze to hit social media is the visual bookmarking platform Pinterest.  For those of you not familiar with the site, the network is built on recommendations.  Members create and name boards anything they like and “pin” (aka “save”) relevant photos on corresponding boards.  The pin board-type feed allows users to follow one […]

By |January 19th, 2012|Blog, Social Media, Web|Comments Off on How to Boost Your Brand with Pinterest!

Take On a Social Media-driven New Year’s Resolution

If you’re one of those (like us), who uses the New Year as a time to reflect on the past and on changes that can help make this year “the best yet,” read on. From us to you, DNA offers our short list of social media resolutions for organizations. Dive in, ponder, and maybe have […]

By |January 5th, 2012|Blog, Web|Comments Off on Take On a Social Media-driven New Year’s Resolution

Google Analytics: New Metrics Equals New Opportunities

Google Analytics is the primary resource for providing website metrics to help you gain insight into your online success. There’s no doubt that tracking your web traffic can have an invaluable effect on your marketing strategy and on your knowledge of your customers, clients, donors, or supporters. Who is looking at your page? How […]

By |December 7th, 2011|Blog, Web|Comments Off on Google Analytics: New Metrics Equals New Opportunities

Nonprofits Can Apply for 2012 LIVE HERE GIVE HERE Program

Greenville, S.C. (November 30, 2011) – DNA Creative Communications (DNA) is now welcoming applications for its 2012 LIVE HERE GIVE HERE (LHGH) program. Through the program, DNA donates its in-house services for one year to a local nonprofit to assist and strengthen the organization’s communications campaign. Moreover, DNA encourages sustainability and provides mentorship by […]

By |November 30th, 2011|Blog|Comments Off on Nonprofits Can Apply for 2012 LIVE HERE GIVE HERE Program

DNA Wraps Up 2011 Nonprofit Seminar Series with PR Bootcamp

DNA Creative Communications (DNA) hosted “Power Surge: ‘Pitching Your PR’ Bootcamp” at CU-ICAR last week. The workshop was the final session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series.  More than 50 representatives from nonprofits across the Upstate attended the half-day seminar which focused on building and implementing key elements of […]

By |November 22nd, 2011|Blog|Comments Off on DNA Wraps Up 2011 Nonprofit Seminar Series with PR Bootcamp

Crisis Communications: Is Your Nonprofit Prepared?

No organization believes they need crisis communications…until a crisis occurs. Unfortunately, by then it’s too late to create a plan of how to deal with the situation and you are forced to improvise. Starting with a solid crisis communications plan in place can reduce tension during an incident, demonstrate your nonprofit’s commitment and expertise, […]

By |November 17th, 2011|Blog, Crisis Communication|Comments Off on Crisis Communications: Is Your Nonprofit Prepared?

Good Thinking

PUBLISHED IN TOWN MAGAZINE IN NOVEMBER 2011

In the current climate, it’s easy for businesses to be focused on making profit. But for Debbie Nelson, the foundation of her company is to support the community that has helped her business to thrive. The Center for Development Services, the American Heart Association – Upstate, SC and […]

By |November 15th, 2011|Blog, News|Comments Off on Good Thinking

DNA Recognized for Creative Spirit at 2011 Charitable Giving Awards

Debbie Nelson, principal of DNA Creative Communications (DNA) recently received the “Creative Spirit” award on behalf of her team at the 2011 Charitable Giving Awards. The event was hosted by the Community Foundation of Greenville, Town Magazine and the Greenville Journal.

The Creative Spirit award recognized DNA for its continuous support of community organizations, a […]

By |November 14th, 2011|Press Releases|Comments Off on DNA Recognized for Creative Spirit at 2011 Charitable Giving Awards

DNA to Host Public Relations Workshop for Nonprofits

DNA Creative Communications (DNA) continues its 2011 “Shine the Light on Your Nonprofit” educational series with its fourth and final session of the year, “Power Surge: ‘Pitching Your PR’ Bootcamp.” The seminar will take place on November 16, from 8:30 a.m. to 12:30 p.m. at CU-ICAR, located at 4 Research Drive in Greenville. Registration is currently […]

By |November 1st, 2011|Nonprofit Seminars, Press Releases|Comments Off on DNA to Host Public Relations Workshop for Nonprofits

DNA Teaches Special Purpose Districts How to Harness the Power of Their Brand

Debbie Nelson, principal of DNA Creative Communications (DNA) attended the SC Association of Special Purpose Districts’ annual conference earlier this month to present on the importance of branding and its value within a government organization.
“Branding is essential to any organization’s marketing plan, particularly those that serve the public sector community,” said Nelson. “Government agencies […]

By |October 20th, 2011|Press Releases|Comments Off on DNA Teaches Special Purpose Districts How to Harness the Power of Their Brand

It’s a BRAND New World

PUBLISHED IN BELLE MAGAZINE IN OCTOBER 2011
By Merry Mac Miller, DNA Creative Communications 

With more than 1.5 million nonprofits in the world, the surest way to stand out among the masses is through the strength of your brand. Effective branding has unmatchable value. Organizations with a strong brand stand out as credible, authentic and worth […]

By |October 15th, 2011|Branding, Branding and Communications, Non-Profit Resources, Social Media, Strategy, Tips|Comments Off on It’s a BRAND New World

New Facebook, New Insight. Keep Calm and Carry On!

The countless updates to Facebook over the past few weeks might make you weary–until you realize the tremendous potential storehouse of knowledge they are providing. Here’s a step-by-step guide to help you navigate the new revisions–keep reading to see how beneficial they will be for your nonprofit!

Note: The new Page Insights are initially being […]

By |October 11th, 2011|Blog|Comments Off on New Facebook, New Insight. Keep Calm and Carry On!

DNA Offers Social Media Insight to SC Technical College Officers

Greenville, S.C. (October 5, 2011) – Debbie Nelson, principal of DNA Creative Communications (DNA) and Dana Morgan, Account Manager, travelled to Florence to give social media recommendations and insight to Chief Development Officers of the SC Technical College System. The presentation by DNA focused on how to effectively use online tools to communicate with […]

By |October 5th, 2011|Press Releases|Comments Off on DNA Offers Social Media Insight to SC Technical College Officers

DNA Helps Nonprofits Maximize Their Brand Power

DNA Creative Communications (DNA) hosted “Brand Control: Harnessing the Power of Your Message” at the University Center of Greenville last week. The workshop was the third session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series.  More than 60 representatives from nonprofits across the Upstate attended the seminar which stressed the importance […]

By |September 27th, 2011|Blog, Nonprofit Seminars, Press Releases|Comments Off on DNA Helps Nonprofits Maximize Their Brand Power

How to Strengthen (Not Stifle!) Your Brand Through Social Media

 

Every day new online and mobile sites are born through social media, and every day, organizations are springing to be the first to reach across these channels to gain one more new follower, believer or donator. Undoubtedly, this new media has given tangible meaning to the words ‘brand ambassador’ and ‘audience interaction.’

In fact, in […]

By |September 14th, 2011|Blog|Comments Off on How to Strengthen (Not Stifle!) Your Brand Through Social Media

Code with a Cause: How Quick Response (QR) Codes are Reshaping Cause Marketing

QR codes are spreading like wildfire within marketing and advertising campaigns. They’re fast, easy—and FREE! According to a recent study, in June of this year more than 14 million consumers scanned a QR code using their cell phone. So, what is it about a black and white code that could potentially change the face […]

By |August 24th, 2011|Blog|Comments Off on Code with a Cause: How Quick Response (QR) Codes are Reshaping Cause Marketing