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5 Resources for Nonprofit Organizations

DNA Creative Communications believes in collaborating with other organizations that influence and change our community and our industry in positive ways. Listed below are several professional organizations that your nonprofit may benefit from.

1.   The South Carolina Association of Nonprofits (SCANPO) is a statewide membership organization that strengthens nonprofits through board and professional development, collaborative work […]

By |November 1st, 2012|Blog, Non-Profit Resources|Comments Off on 5 Resources for Nonprofit Organizations

SC Independent Colleges and Universities Names Debbie Nelson to the Board of Trustees

Debbie Nelson, founder and principal of DNA Creative Communications, has been appointed to the board of trustees of the South Carolina Independent Colleges and Universities (SCICU).
“I am so honored to have been named to the board of trustees of SCICU. Some of my biggest priorities are giving back to the community and advancing higher […]

By |November 1st, 2012|Blog, News, Press Releases|Comments Off on SC Independent Colleges and Universities Names Debbie Nelson to the Board of Trustees

DNA Seminar Empowers Nonprofits to Tell Their Stories

Greenville S.C. (October 29, 2012) – DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc., and United Way of Greenville County, continues its 2012 “Shine the Light on Your Nonprofit” educational series with its fifth session “Power Pitch: Amplify Your PR through Storytelling” on November 7th.

“Power Pitch” […]

By |October 29th, 2012|Blog, Press Releases|Comments Off on DNA Seminar Empowers Nonprofits to Tell Their Stories

DNA Creative Communications Welcomes Two New Interns

DNA Creative Communications (DNA) welcomes two new interns, Emily Massey and Arley Turner, to their team.

Massey is a senior at Clemson University where she will graduate with a Bachelor’s of Arts degree in Communication Studies. She is from Tallahassee, Florida and was recruited to Clemson based on athletics. Since her freshman year, she has […]

By |October 18th, 2012|Blog, News, Press Releases|Comments Off on DNA Creative Communications Welcomes Two New Interns

Book Review – The Truth About What Nonprofit Boards Want: The Nine Little Things That Matter Most

At the heart of every nonprofit, there is a board of directors that is vital in keeping the organization alive. In The Truth About What Nonprofit Boards Want, June Bradham interviews board members from around the world about what makes them eager to join a board and help make an organization successful.

Bradham reveals the […]

By |October 13th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – The Truth About What Nonprofit Boards Want: The Nine Little Things That Matter Most

DNA Welcomes Walbridge to Team

DNA Creative Communications (DNA) is pleased to welcome a new intern, Kayla Walbridge to their team.

Walbridge is a senior at Clemson University where she is pursuing a Bachelor’s degree in Communication Studies, with an emphasis in Public Relations and a double minor in Business Administration and Media Studies.

“I am very excited to have been […]

By |October 2nd, 2012|News, Press Releases|Comments Off on DNA Welcomes Walbridge to Team

Workshop for Nonprofit Boards Feature National Speakers

DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc., and United Way of Greenville County, is hosting a seminar “Power Surge: Maximizing the Board Chair/ED Relationship” on October 24th.The half day workshop is designed exclusively for Board Chairs and Executive Directors and will focus on key functions […]

By |October 1st, 2012|Nonprofit Seminars, Press Releases|Comments Off on Workshop for Nonprofit Boards Feature National Speakers

Branding 101: Distribute a Detailed Brand Guide

The brand guide outlines the detailed standards and regulations of your brand. This should be distributed to anyone who is associated with your brand to ensure they represent your organization with integrity. Any uses outside of the brand guide will devalue your visual and verbal style. By distributing a brand guide to your staff, […]

By |September 19th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Distribute a Detailed Brand Guide

Branding 101: Provide Materials to Your Brand Ambassadors

Once you have a well-developed, consistent, accurate representation of your organization, what do you do with it? There are many outlets for your brand display. Use it consistently across all mediums—websites, promotional materials, signage, ads, social media. Still, an often forgotten but effective form of brand exposure is word-of-mouth, and who better to spread […]

By |September 18th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Provide Materials to Your Brand Ambassadors

Branding 101: How to Promote Your Nonprofit with Copywriting

Once you have a clear, consistent visual presence, you’re on the right track – but looking great is only valuable if you sound great too. Consistent messaging that is aligned with your brand’s look is the second piece of the puzzle. Regardless of what type of organization you are, your messaging should be four […]

By |September 17th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: How to Promote Your Nonprofit with Copywriting

Branding 101: Design a Distinctive Logo for Your Brand

“As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand.”
– Logobird Design Studio, London

It’s likely that the first thing that comes to mind when you think about your brand is its visual appearance. When creating your visuals, think about what you want […]

By |September 14th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Design a Distinctive Logo for Your Brand

Branding 101: Determine Your Nonprofit Brand Identity

Properly executed, branding is one of the most powerful tools your organization possesses. But you must first understand what a brand is.

What is a brand?

A brand is more than a logo or tagline – it’s the essence of your organization. It is the relationship you have with your customers. Your brand should elicit an […]

By |September 13th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Determine Your Nonprofit Brand Identity

Book Review – Switch: How to Change Things When Change is Hard

In Switch: How to Change Things When Change is Hard, Chip and Dan Heath discuss the problems that arise when your rational mind and emotional mind conflict with one another.

The Heath brothers employ an analogy used by University of Virginia psychologist Jonathan Haight – our emotional side is an Elephant and our rational side […]

By |August 30th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Switch: How to Change Things When Change is Hard

Social Media Success at Web Fusion 2.0

DNA Creative Communications (DNA) was pleased to welcome Melanie Mathos, Chad Norman, and Anne Decabooter to our “Web Fusion 2.0: Finding Your Web Future” workshop on July 25th  as a part of the “Shine the Light on Your Nonprofit” series. Our team was very excited to be able to work with our keynote speakers […]

By |August 7th, 2012|Nonprofit Seminars, Social Media, Web|Comments Off on Social Media Success at Web Fusion 2.0

DNA Holds Seminar to Help Nonprofits With Online Communications

DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc, and United Way of Greenville County, hosted a session, “Web Fusion 2.0: Finding Your Web Future,” as a part of their “Shine the Light on Your Nonprofit” educational series on July 25th at the Salvation Army Ray & […]

By |July 27th, 2012|Nonprofit Seminars, Press Releases|Comments Off on DNA Holds Seminar to Help Nonprofits With Online Communications

Book Review – Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

In the introduction to Robin Hood Marketing, Katya Andresen opens with an experience that changed how she thought about marketing. She saw a nonprofit organization taking a business-minded, results-oriented approach to its cause – as most corporations do – and saw its success.

The book focuses on “approaching social good with a marketing mentality borrowed […]

By |July 27th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Book Review – Toxic Charity: How Churches and Charities Hurt Those They Help

“When we do for those in need what they have the capacity to do for themselves, we disempower them,” says Robert D. Lupton, author of Toxic Charity.

He says that through America’s efforts to eliminate poverty – entitlements, programs and charities – we have succeeded only in creating a permanent underclass. Lupton believes the problem […]

By |July 3rd, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Toxic Charity: How Churches and Charities Hurt Those They Help

DNA Tackles Social Media Tactics for Nonprofits

Greenville S.C. (July 2, 2012)-DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc, and United Way of Greenville County, is hosting a seminar, “Web Fusion 2.0: Finding Your Web Future,” to help nonprofits round out their online communications.

The seminar will feature a special presentation by the authors […]

By |July 2nd, 2012|Nonprofit Seminars, Press Releases|Comments Off on DNA Tackles Social Media Tactics for Nonprofits

What Would Aristotle Teach Us About Fundraising?

Donors don’t give to institutions. They invest in ideas and people in whom they believe. When establishing your fundraising goals, you must first consider how to gain donors’ trust and demonstrate the value of your mission.

It is important to be able to show the immediate as well as long-term impact of donors’ contributions. Whether […]

By |June 13th, 2012|Blog, Non-Profit Resources, Tips|Comments Off on What Would Aristotle Teach Us About Fundraising?

Book Review – Generations: The Challenge of a Lifetime for Your Nonprofit

In Generations, Peter C. Brinckerhoff addresses the challenges that nonprofits face as the Baby Boomers are preparing to retire. It aims to make sure that nonprofits have a plan to replace the Boomers, to relate to the younger generations (GenX and Gen@) serving as employees, volunteers and donors and to adjust its outreach accordingly.

Brinckerhoff […]

By |June 4th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Generations: The Challenge of a Lifetime for Your Nonprofit

Shine the Light Sessions Begin with Nonprofit Fundraising Help

DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc, and United Way of Greenville County, is kicking off its 2012 “Shine the Light on Your Nonprofit” educational series with its first session “Leadership Synergy: Fundraising Fundamentals for Success” on June 13th.

The half day interactive workshop is designed […]

By |May 21st, 2012|Press Releases|Comments Off on Shine the Light Sessions Begin with Nonprofit Fundraising Help

DNA Welcomes Elenkova to Team

DNA Creative Communications (DNA) is pleased to welcome a new addition to their team, Yolina G. Elenkova. Elenkova is a recent graduate of Columbia College Honors College in Columbia with a Bachelor’s degree in Communication Studies and Business.
“I am excited about joining DNA and I look forward to applying my previous experience and skills […]

By |May 18th, 2012|Press Releases|Comments Off on DNA Welcomes Elenkova to Team

AMCP Recognizes DNA with 2012 Hermes Creative Awards

The Association of Marketing and Communications Professionals (AMCP) recently awarded DNA Creative Communications (DNA) with a Gold Award for its design and development of the Renewable Water Resources (ReWa) 2011 Annual Report to the Community.

DNA works with ReWa to annually produce an informative and cost-effective communications piece, distributed through area newspapers and magazines throughout […]

By |May 16th, 2012|Press Releases|Comments Off on AMCP Recognizes DNA with 2012 Hermes Creative Awards

Why Groupon Really Is the “REAL” Deal!

More than likely, you’re familiar with “Groupon,” a website that features a daily deal (usually up to a 50%-90% discount) on the best stuff to do, see, eat and buy in your city and local community.

Created in 2008 (with a half-price offer for pizzas sold on the first floor of its building in Chicago […]

By |May 15th, 2012|Social Media, Web|Comments Off on Why Groupon Really Is the “REAL” Deal!

Book Review – Made to Stick

In Made to Stick, brothers Chip and Dan Heath discuss why some ideas are instantly struck to one’s memory, while others fade away as quickly as they came.

They offer six principles of “sticky” ideas – ideas that are understandable, memorable and effective in changing thought or behavior. Their theory of SUCCESsful idea qualities (simplicity, […]

By |May 15th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Made to Stick