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Nonprofit Matters: Take the PR Plunge in 2013

How did you spend New Year’s Day? Eating black-eyed peas and greens? Watching football? Or were you one of the adventurous folks on Sullivan’s Island who lunged into the icy water of the Atlantic Ocean?

Over the past nineteen years, Dunleavy’s Pub New Year’s Day Polar Plunge has raised $1000’s of dollars for Special Olympics […]

By |January 7th, 2013|Blog, Greenville Nonprofits|Comments Off on Nonprofit Matters: Take the PR Plunge in 2013

More Resources for Women-Owned Businesses

As a woman-owned firm, DNA is committed to the success and well-being of all women across South Carolina. We have compiled the following list of resources for women business owners and hope that you will find them helpful. Please contact us for more information and tips on how to grow and promote your business.

1.       […]

By |January 1st, 2013|Blog, Tips|Comments Off on More Resources for Women-Owned Businesses

Crisis Communications 101

Learning how to effectively manage and communicate during an emergency or a crisis is essential for the success of each organization. A well-developed crisis communications plan can make the process smoother and help guide the leadership and staff of an organization through a potential crisis. Even though in most organizations only a few people […]

By |December 31st, 2012|Blog, Crisis Communication, Non-Profit Resources, Strategy, Tips, Yolina Nenov|Comments Off on Crisis Communications 101

10 Steps to a Good Press Release

Hosting an event? Wondering how to promote it? A press release is one of the best and most cost-effective ways to promote a campaign or an event or to raise awareness about an issue. A well-written press release can be very effective in helping you spread your message and educate the community about your […]

By |December 30th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources, Tips, Yolina Nenov|Comments Off on 10 Steps to a Good Press Release

How to Write an Effective Press Release

In the public relations field we know that press releases are an integral part of what we do. We are constantly sending press releases to media outlets to inform them of something newsworthy – an event, a new product or program, an award recognition, etc. Press releases are sent with the goal of generating […]

By |December 28th, 2012|Blog, Non-Profit Resources, Tips|Comments Off on How to Write an Effective Press Release

Ways to Give Back this Holiday : Free Ideas for Causes

Start a petition. Become an advocate.
Sign your name to a cause at change.org.

As evidenced throughout our entire ‘Tis the Season blog series so far, the opportunity to make a difference lies in many places–and is sometimes no further than a mouse click away.

Not only has technology interconnected our world more than ever before—it’s also […]

By |December 20th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Causes

Giving Back: How to Support the Community of Newtown, CT

Community is at the heart of what we do at DNA, and it always has been. To ring in this season of giving and to celebrate the organizations that continue to shape our great community, we will unveil a new way to give back every day that doesn’t necessarily involve cash.

You may already give […]

By |December 17th, 2012|Blog, News|Comments Off on Giving Back: How to Support the Community of Newtown, CT

Ways to Give Back this Holiday : Free Ideas for Creatives

Be Crafty, Creative AND Charitable!
Whether it’s Pinterest-inspired or an item you’ve created for years, making a craft for charity is an extra special way to give back that doesn’t involve cash. Not only is donating handmade items a personally rewarding way to give of your time and talents—it’s also a highly coveted form of […]

By |December 14th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Creatives

Ways to Give Back this Holiday : Free Ideas for Enviromentalists

Start a new habit to protect our local environment
Your small everyday changes can have a great impact. During the holidays, households have a tendency to use more water and energy, as well as produce more waste. Evidenced by ornate Christmas lights and decorations, holiday meals, wrapped presents and warm homes, many of us celebrate […]

By |December 12th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Enviromentalists

Ways to Give Back this Holiday : Free Ideas to Say Thanks

Write or Contact a Mentor
In 10 seconds or less, you can probably think of someone special in your life—a teacher, neighbor, relative, friend or coach—who has helped shape you into the person you are today. Simply put, that person was (and perhaps still is!) a mentor to you.

Maybe it’s someone who gave you reassurance […]

By |December 11th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas to Say Thanks

Ways to Give Back this Holiday : Free Ideas for Gardeners

Start (or join!) a Community Garden.
As suggested by its name, a community garden is a piece of land gardened by a group of people. Moreover, regardless of its size or location, every community garden has one common goal: to produce food, flowers and/or herbs for nearby friends, families and neighbors that need them most. […]

By |December 10th, 2012|Blog, Strategy, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Gardeners

Ways to Give Back this Holiday : Free Ideas to Join

Register for Organ Donation
During the holidays, we give gifts to show we care – and what could show you care more than the gift of life? According to Donate Life America, there are more than 115,000 people in the United States currently waiting for an organ transplant. An average of 18 people die every day […]

By |December 7th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas to Join

Nonprofit Matters: Charitable Reflections on Branding

Some of the most beautiful cities in the world are known for their fountains. I believe that Greenville is indeed one of those places. I am also quite smitten with Rome and its Trevi Fountain…so much so, that I named our family cat Trevi.

As you gaze into a fountain and listen to the soothing […]

By |December 7th, 2012|Blog, Greenville Nonprofits|Comments Off on Nonprofit Matters: Charitable Reflections on Branding

Six Ways to Make Your Nonprofit Event a Success

A nonprofit organization can utilize a special event as a tool for fundraising or raising awareness of its mission in the community – but events are time and money consuming. Following guidelines throughout the planning process can help make your event a success by streamlining the focus of the organization.

To hold a successful event, […]

By |December 7th, 2012|Blog, Event Management, Non-Profit Resources, Strategy, Tips|Comments Off on Six Ways to Make Your Nonprofit Event a Success

Ways to Give Back this Holiday : Free Ideas for Conversations

Visit with Our Senior Citizens.

For many of us, the holiday season means a time for celebrations, family gatherings and fun memories. However, for senior citizens living by themselves, in a nursing home facility or within Hospice care, the holidays can be a somewhat lonely time of the year.To alleviate this, many senior centers and […]

By |December 6th, 2012|Blog, Strategy, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Conversations

5 Resources for Women-Owned Businesses

DNA Creative Communications stresses the importance of collaborating with other organizations that influence and change our community and our industry in positive ways. DNA has complied a list of several professional organizations that your woman-owned business may benefit from.

1.   Furman University’s Connections: Women Leaders of the Upstate is designed for women of all ages […]

By |December 6th, 2012|Blog, Tips|Comments Off on 5 Resources for Women-Owned Businesses

‘Tis the Season! Ways to Give Back that Don’t Involve Cash

As we ring in the holiday season, we also enter into the time of year where philanthropic giving traditionally reaches its highest levels. According to The Center on Philanthropy, the average person makes 24% of their annual charitable donations between Thanksgiving and New Year’s. Average donation amounts also tend to be higher per person […]

By |December 5th, 2012|Blog, Non-Profit Resources, Tips|Comments Off on ‘Tis the Season! Ways to Give Back that Don’t Involve Cash

Greenville Early College Inspires and Prepares Students for Success

Last month, I had the privilege of attending the Greenville Early College Opening Celebration at the University Center of Greenville. The Early College is a program that was specifically designed to meet the educational needs of about 40 rising sixth graders in a personalized learning environment that provides the skills and tools to assist […]

By |December 3rd, 2012|Blog, Greenville Nonprofits|Comments Off on Greenville Early College Inspires and Prepares Students for Success

Ways to Give Back this Holiday : Free Ideas for Internet Shoppers

Donate online, in an indirect way.
Your time on the Internet can translate into donations toward your favorite charities! Websites like GoodSearch are dedicated to empowering people to ‘change the world with simple everyday actions’; in this case, simply by searching the internet.

How do they do it? By designating that 50% of the site’s sponsored […]

By |December 1st, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Internet Shoppers

5 Resources for Communications Agencies

DNA Creative Communications encourages collaboration with other organizations to create, influence and change our community and industry in positive ways. Listed below are five professional organizations that your agency may benefit from.

1.   The American Advertising Federation is an advertising trade association that seeks to maintain and strengthen the quality of the advertising industry. In order […]

By |November 25th, 2012|Blog, Tips|Comments Off on 5 Resources for Communications Agencies

DNA Honored on National Philanthropy Day

The Association of Fundraising Professionals (AFP) honored five Greenville companies for their contributions to the community on National Philanthropy Day on Nov. 15.

DNA Creative Communications, a full-service public relations, marketing and special events firm, was nominated for the Outstanding Corporate Citizen Award at the AFP awards luncheon, along with BB&T, Corley Plumbing, Michelin and […]

By |November 20th, 2012|Blog, News, Press Releases|Comments Off on DNA Honored on National Philanthropy Day

DNA accepting applications for 2013 Live Here Give Here Program

DNA Creative Communications (DNA) is now welcoming applications for its 2013 LIVE HERE GIVE HERE (LHGH) pro-bono program. Through the year-long initiative, DNA donates its services to strategically support a nonprofit’s annual communications campaign.
“LHGH is much more than a pro-bono service; it’s a partnership,” noted Debbie Nelson, Principal and Founder of DNA. “As we […]

By |November 15th, 2012|Blog, Non-Profit Resources, Press Releases|Comments Off on DNA accepting applications for 2013 Live Here Give Here Program

Book Review – Shaping a Life of Significance for Retirement

In Shaping a Life of Significance for Retirement, R. Jack Hansen and Jerry P. Haas examine the personal aspects of transitioning from full-time work to part-time work or full retirement. The authors aim to bring to the light the issues of relationships, self-image and personal significance in retirement. They interviewed retirees about their own […]

By |November 15th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Shaping a Life of Significance for Retirement

Nonprofit Matters: Find Your Nonprofit Passion

Thank you to the Upstate Business Journal (UBJ) for inviting me to be a regular contributor to this new publication. My column Nonprofit Matters will present  information relevant to nonprofit professionals and community leaders in a question and answer format. I am so excited about this opportunity to share my passion and expertise. My first column […]

By |November 9th, 2012|Blog, Greenville Nonprofits|Comments Off on Nonprofit Matters: Find Your Nonprofit Passion

DNA Creative Communications Recognized with Two MarCom Awards

DNA Creative Communications (DNA) recently received both a Gold MarCom and Honorable Mention award from the Association of Marketing and Communications Professionals (AMCP). The Gold award recognized DNA’s exceptional efforts in the development of a brochure for Asbury Hills Camp & Retreat Center. The literature was created as a part of an annual campaign […]

By |November 8th, 2012|Blog, News, Press Releases|Comments Off on DNA Creative Communications Recognized with Two MarCom Awards