Blog

6 Ways to Inspire Creativity in Your Brainstorming Session

Brainstorming is a great creative thinking technique. It can help organizations identify problems, find opportunities for doing things more effectively, and achieve better results. Getting a group to think creatively can open doors for discovery and invention. However, inspiring creativity in your team isn’t always easy. Here are six ways to enhance your next […]

By |March 10th, 2014|Creative and Design, How To|Comments Off on 6 Ways to Inspire Creativity in Your Brainstorming Session

DNA Presents to Clemson University Students

DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented to a class of Clemson University communication studies students about stakeholder communications on March 3.

“Presenting to a class that I was sitting in as a student just two years ago is such a surreal feeling,” said Katie Ward, Account […]

By |March 4th, 2014|Public Relations|Comments Off on DNA Presents to Clemson University Students

How Nonprofit Technology Trends will Impact Fundraising in 2014

New technologies are transforming the way organizations fundraise and engage with donors. Nonprofit technologies will continue to evolve this year, opening up opportunities for organizations to use new tools and strategies to enhance donor communication and gain support. The future of fundraising will be focused on providing donors with easy and accessible ways to […]

By |March 3rd, 2014|Non-Profit Resources, Strategy|Comments Off on How Nonprofit Technology Trends will Impact Fundraising in 2014

8 Social Media Trends for Nonprofits for 2014

No matter the size of your organization or the focus of its mission, social media is crucial to your success. Social media is a great way to build and maintain relationships with audiences, and taking advantage of emerging trends on these platforms can help your organization do great things for the community. Here are […]

By |February 24th, 2014|Blog, Non-Profit Resources, Social Media, Tierney Gallagher, Tips, Web|Comments Off on 8 Social Media Trends for Nonprofits for 2014

Finding Opportunities for Growth is Part of a Successful Strategy

Over the course of the next couple of months, I plan to share some of the insights I gain through my graduate studies at Columbia College. The M.A. in Organizational Change and Leadership has been truly transformational for me so far and I hope to be able to pass on some of the lessons […]

By |February 12th, 2014|Blog, Non-Profit Resources, Strategy, Yolina Nenov|Comments Off on Finding Opportunities for Growth is Part of a Successful Strategy

DNA Presents at SCANPO Nonprofit Conference in Charleston

DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented Get Your Nonprofit House in Order: Human Resources and Finance Strategies at the 2014 South Carolina Association of Nonprofit Organizations (SCANPO) Summit in February.

“Due to the success of this presentation during our Shine the Light on Your Nonprofit session […]

By |February 12th, 2014|Press Releases|Comments Off on DNA Presents at SCANPO Nonprofit Conference in Charleston

DNA Presents to SC Recreation and Parks Association in Greer

DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented Telling and Selling Your Story to the South Carolina Recreation and Parks Association (SCRPA) at their Southern Leisure Management and Trends Conference in Greer.

“We were honored to address this group of statewide leaders,” said Debbie Nelson, founder and president […]

By |January 27th, 2014|Blog, Press Releases|Comments Off on DNA Presents to SC Recreation and Parks Association in Greer

New Year’s Resolutions for Non-profits

A new year brings change and opportunity for people. They set “New Year’s Resolutions” for a healthier diet, to exercise more often, practice their religion, read more books, etc. But what about nonprofit organizations? What types of resolutions should they make for the New Year? We have a few ideas…

Join a networking or industry-related […]

By |December 31st, 2013|Blog, Katie Ward, Non-Profit Resources, Tips|Comments Off on New Year’s Resolutions for Non-profits

What more can I do?

Attending a professional organization meeting last Wednesday with my husband was a real treat for me. He always comes home after hearing the monthly speaker and is re-energized, re-focused and re-born at times. To my delight, the closed group offered to allow spouses to join the December gathering and hear their national organization’s Speaker-of-the-Year […]

By |December 19th, 2013|Blog, How To|Comments Off on What more can I do?

Using Your Event to Enhance Social Media Engagement

Social media. We all know how important it is. By now it’s been engrained in our brains as an essential tool for communications and marketing. It’s not breaking news that these platforms are changing our relationship with audiences and creating new opportunities for engaging with them. Social media is about people – connecting and […]

By |December 4th, 2013|Blog, Event Management, Social Media, Strategy, Tips, Web|Comments Off on Using Your Event to Enhance Social Media Engagement

10 Reasons We are Thankful at DNA

In the spirit of Thanksgiving, we decided to share our “thankfulness” in the office for all of the support and guidance we received this year during our Shine the Light workshops. Everyone feels the urge to give back around this time, so we want to recognize those who gave to us year-around, allowing us […]

By |November 27th, 2013|Blog, Katie Ward|Comments Off on 10 Reasons We are Thankful at DNA

Pulling An “All-Nighter” For Upstate Nonprofits

Here at DNA Creative Communications, we’re always in the spirit of giving – even in the “off-holiday seasons.” DNA has dedicated many hours of pro bono work to nonprofits since our creation in 1997. Annually, DNA offers our Live Here Give Here (LHGH) program in which we partner with a nonprofit to donate our […]

By |November 25th, 2013|Blog|Comments Off on Pulling An “All-Nighter” For Upstate Nonprofits

DNA Receives Six SCIABC 2013 Palmetto Awards

DNA Creative Communications (DNA), a Greenville public relations and marketing firm, received six awards from the South Carolina chapter of the International Association of Business Communicators (SCIABC) on November 7 in Columbia, SC.

“We are humbled and honored to have been recognized with six outstanding awards from the SCIABC,” said Debbie Nelson, president and founder […]

By |November 13th, 2013|News, Press Releases|Comments Off on DNA Receives Six SCIABC 2013 Palmetto Awards

Non-profits Unite! It’s a Revolution!

David La Piana’s book’s title: The Non-profit Strategy Revolution seemed like a promise I had heard before. Having served on non-profit boards and suffered through traditional strategic planning processes that guaranteed better results, I was skeptical. It was the subtitle that made me open the book: Real-Time Strategic Planning in a Rapid-Response World.

Early in […]

By |November 8th, 2013|Blog|Comments Off on Non-profits Unite! It’s a Revolution!

2013 Upstate CreateAthon Participants Announced

DNA Creative Communications Provides Free Marketing to Three Upstate Non-profits in 24 Hours

DNA Creative Communications (DNA), a Greenville public relations and marketing firm, announces Greer Community Ministries, Greenville County Youth Orchestras and REACH Upstate as the 2013 Upstate CreateAthon participants. The 24-hour event will be held on October 24 & 25, 2013.

“DNA has always […]

By |October 9th, 2013|Blog|Comments Off on 2013 Upstate CreateAthon Participants Announced

The Non-profit Press Conference: “Will you be on the 6:00 news?”

Do you remember the classic movie line “If you build it, he will come” from the 1989 American fantasy-drama, Field of Dreams? Farmer Ray Kinsella, played by Kevin Costner, hears a voice and sees a baseball diamond where his cornfield stands. The “he” that is being referred to is none other than Pickens-born, […]

By |September 30th, 2013|Blog, Crisis Communication, Debbie Nelson, Greenville Nonprofits, How To, Non-Profit Resources, Public Relations, Strategy|Comments Off on The Non-profit Press Conference: “Will you be on the 6:00 news?”

The Importance of Social Media Listening

With today’s technological advances, communications professionals can “listen” with more than just their ears.

Social media provides those in the public relations field with information we couldn’t gather in traditional ways, such as time of day, day of week, demographics, and negative and positive correlations. Certain programs have enhanced the insights we use to […]

By |September 17th, 2013|Blog, News, Social Media, Strategy, Web|Comments Off on The Importance of Social Media Listening

Non-profit’s Art Illustrates Power for the Common Good

I’ve compared myself to Miss America in only one way–ever. Neither one of us will solve world hunger. If I have been living my life committed to making a difference in the world, how can I get to a point where I believe that I, as a single individual, can do anything to tip […]

By |August 31st, 2013|Blog|Comments Off on Non-profit’s Art Illustrates Power for the Common Good

The Risks of Cause Marketing for Your Non-Profit

While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy as well. And they must be weighed when deciding to enter this type of relationship.
 

First you must choose the right […]

By |August 31st, 2013|Blog, Branding, Branding and Communications, Debbie Nelson, Non-Profit Resources, Strategy, Tips|Comments Off on The Risks of Cause Marketing for Your Non-Profit

Debbie Nelson Selected For 16th Class of Furman Diversity Leaders Initiative

Founder and president of DNA Creative Communications, Debbie Nelson, is one of 46 leaders from across the Upstate and other regions throughout South Carolina selected to participate in the 16th Upstate class of the Riley Institute at Furman’s Diversity Leaders Initiative (DLI).

“Our Fellows represent a wide range of professional, community and personal interests. They […]

By |August 29th, 2013|Blog|Comments Off on Debbie Nelson Selected For 16th Class of Furman Diversity Leaders Initiative

Debbie Nelson Participates on Chamber’s Small Business of the Year Panel

The Greenville Chamber of Commerce held its Small Business Owners’ Forum on August 28th from 11:30-1:30 pm at their office located at 24 Cleveland St. in Greenville. The event brought together Chamber members and small business owners.

The Small Business Owners’ Forum offered small business owners an opportunity to exchange knowledge and best practices with the Chamber’s […]

By |August 28th, 2013|Blog, News|Comments Off on Debbie Nelson Participates on Chamber’s Small Business of the Year Panel

The Benefits of Cause Marketing for Your Non-Profit

Working with non-profits on a daily basis, I am often asked to explain the concept of cause marketing. Once an organization understands that there may be a financial upside to this strategy they immediately follow up with this next question; “Describe all of the potential benefits of entering into this type of relationships?”

Cause marketing […]

By |August 19th, 2013|Blog, Branding, Branding and Communications, Non-Profit Resources, Strategy, Tips|Comments Off on The Benefits of Cause Marketing for Your Non-Profit

Ward Joins DNA Creative Communications Team

DNA Creative Communications (DNA) recently welcomed Katie Ward, of Denton, MD, as new Account Coordinator to their team. Katie’s responsibilities include the overall service and profitability for non-profit accounts, specifically public relations and marketing materials.

“I’m looking forward to using my skills to benefit the greater Greenville community,” said Ward. “My experience as an intern […]

By |July 26th, 2013|Blog, News, Press Releases|Comments Off on Ward Joins DNA Creative Communications Team

Call for 2013 Upstate CreateAthon Applications

DNA Creative Communications (DNA), a Greenville public relations and marketing firm, announces its launch of the 2013 CreateAthon as the first partner agency in the Upstate. The event will be held on October 24 & 25, 2013.

CreateAthon is a 24-hour, work-around the clock creative blitz during which communications firms across the world provide nonprofit […]

By |July 24th, 2013|Blog|Comments Off on Call for 2013 Upstate CreateAthon Applications

Non-Profit Funding in Greenville, SC

Over the years I have had the opportunity to sit on both sides of the funding conversation…funder and grantee. As I sit back and reflect on these interactions they could often be described as a well-choreographed dance. My motivation for writing today’s blog is to challenge our nonprofit funders and the organizations they support […]

By |July 23rd, 2013|Blog, Debbie Nelson, Greenville Nonprofits|Comments Off on Non-Profit Funding in Greenville, SC