Never one to shy away from uncomfortable subjects, I was happy to attend the viewing of the documentary The Anonymous People at the Gunter Theatre this past Friday. I arrived an hour early to the event. Not long after, I noticed the hum of the crowd in the lobby growing louder and louder. Before I knew [...]
This past January we lost a dear friend to Glioblastoma, a truly devastating disease. He had no signs or symptoms until BOOM…and then the grave diagnosis was made. Almost exactly a year after his first visit to the ER, on April 20th a large group of Art’s friends and family gathered at the banks of [...]
It is the anniversary of your non-profit organization. This day commemorates all that you have accomplished since the day your staff opened its doors. It is also a testament of your perseverance in a tough economy where there is competing demand for limited resources, and it is also a signal of longevity, which to many [...]
A year’s worth of planning came to fruition when Greenville recently hosted the South Carolina Association of Nonprofit Organizations’ annual conference, “Together. For Good. Nonprofit Summit.” This three-day event was an opportunity for hundreds of small and large agencies from across our State, to gather and discuss the issues facing their sustainability. An agenda that [...]
DNA Creative Communications is pleased to announce that Mayra Gonzalez of Spartanburg, S.C. has joined the team as a Public Relations intern. A graduate of Winthrop University, Gonzalez has spent the past three years in Healthcare where she provided language services to Spanish-speaking patients and managed a local hospital’s medication assistance program. Gonzalez was also [...]
Running a successful nonprofit organization is connected in large part to how well the community, state, and/or nation knows your brand and is knowledgeable of the cause. One must be able to build a brand around their nonprofit and get its name out in the public in order to raise awareness, generate donors and volunteers, [...]
Proper branding is essential for the success of a company and often presents itself as a much easier task than it truly is. Developing or redeveloping a company brand requires extensive research and prior knowledge in the branding world and is therefore not always a project of the business owner themselves, but rather a branding [...]
An internship was once seen as a way to “get your foot in the door” in your particular area of interest. They were unpaid, rarely competitive, and consisted of mundane tasks such as getting coffee and making photocopies. If the opportunity didn’t present itself, one entered the career search with only a degree in hand [...]
DNA Creative Communications is pleased to announce the promotion of Merry Mac Miller to Account Executive. Miller’s responsibilities will include full-circle management and implementation of public relations and marketing strategies for her clientele in the nonprofit, higher education and community development industries. Miller notes: Being able to partner with our clients and turn their needs [...]
Yolina Elenkova traveled 5,000 miles and found a city that’s a lot like home. Elenkova is a native of Ruse, Bulgaria. She came to South Carolina to attend Columbia College, moving to Greenville nearly a year ago. Her hometown “really reminds me of Greenville in a lot of different ways, the parks and the recreational [...]
Good internships are hard to come by and even harder to land. For most, an internship is an opportunity that can open so many doors to a successful future, especially in the public relations industry. I have spent the past five months interning at DNA Creative Communications in Greenville, South Carolina and have learned more [...]
One of the main roles of a public relations professional is to be up-to-date and in the know about the most current media technology. By being aware of the latest trends, and knowing how to utilize them, you can put yourself and your organization ahead of the game. These abilities will make you an incredibly [...]
Knowing the basic materials and components to include in your nonprofit’s media press kit can help your organization put its best face forward when it comes to the public relations arena. The first and most important element is to have your background information and supporting materials organized, updated and ready to send, print, or release [...]
As I sit down to write this month’s column I have decided to tackle a topic near and dear to my heart – philanthropy. According to Merriam Webster, philanthropy is a voluntary, organized effort intended for socially useful purposes. I particularly appreciate the use of the word “organized” in this definition. My passion for philanthropy [...]
DNA Creative Communications is pleased to announce the promotion of Dana Morgan to Director of Client Services. She will be responsible for the expansion of new business opportunities for DNA as well as increasing the depth of public relations and marketing services provided to current clientele. Morgan notes: This new opportunity will allow me to [...]
Speech introductions are more often than not hastily put together with little thought and minimal knowledge of the speaker known. Many do not realize that the introduction of a speech is actually a critical aspect of the speech as a whole and can greatly impact the presentation. A carefully crafted and thought out introduction will [...]
DNA Creative Communications (DNA) is pleased to announce that the South Carolina Children’s Theatre (SCCT) has been selected as the recipient of its 2013 LIVE HERE GIVE HERE (LHGH) annual pro-bono program. As a DNA-led initiative now in its 4th year, LHGH aims to support and enhance a select nonprofit’s communications campaign through specialized services [...]
I recently went to dinner with a close friend so we could share holiday stories and exchange belated gifts. As I opened my present I was reminded that life is filled with so many wonderful surprises. To my delight my friend had made a donation in my name to United Ministries. Now here’s the [...]
How did you spend New Year’s Day? Eating black-eyed peas and greens? Watching football? Or were you one of the adventurous folks on Sullivan’s Island who lunged into the icy water of the Atlantic Ocean? Over the past nineteen years, Dunleavy’s Pub New Year’s Day Polar Plunge has raised $1000’s of dollars for Special Olympics [...]
As a woman-owned firm, DNA is committed to the success and well-being of all women across South Carolina. We have compiled the following list of resources for women business owners and hope that you will find them helpful. Please contact us for more information and tips on how to grow and promote your business. 1. [...]
Learning how to effectively manage and communicate during an emergency or a crisis is essential for the success of each organization. A well-developed crisis communications plan can make the process smoother and help guide the leadership and staff of an organization through a potential crisis. Even though in most organizations only a few people are [...]
Hosting an event? Wondering how to promote it? A press release is one of the best and most cost-effective ways to promote a campaign or an event or to raise awareness about an issue. A well-written press release can be very effective in helping you spread your message and educate the community about your mission. [...]
In the public relations field we know that press releases are an integral part of what we do. We are constantly sending press releases to media outlets to inform them of something newsworthy – an event, a new product or program, an award recognition, etc. Press releases are sent with the goal of generating media [...]
Start a petition. Become an advocate. Sign your name to a cause at change.org. As evidenced throughout our entire ‘Tis the Season blog series so far, the opportunity to make a difference lies in many places–and is sometimes no further than a mouse click away. Not only has technology interconnected our world more than ever [...]
Community is at the heart of what we do at DNA, and it always has been. To ring in this season of giving and to celebrate the organizations that continue to shape our great community, we will unveil a new way to give back every day that doesn’t necessarily involve cash. You may already give [...]
DNA’s training was the GPS for our social media strategic planning! Their facts, tried-and-true tips, and overall expertise saved us valuable time in navigating these ever-changing waters. Can’t think of a better first mate on this voyage.Girl Scouts of South Carolina Mountains to Midlands
Thank you so much for all your help. The event was fantastic and I am grateful for the special consideration you gave to us during our statewide campaign. You and your team made the difference.The Institute for Child Success
You guided us and nudged us in such a positive and kind way. It all seemed magical in how you made interviews and highlights in the media appear out of thin air.Eating Disorders Awareness
I just wanted to let you know that the training yesterday on social media was outstanding. This may have been the most beneficial training we’ve ever participated in, in terms of immediate, practical application. Thanks so much for coordinating this.SC YMCA Youth in Government
Attending the DNA Shine the Light Series Workshops has been a special part of 2012. Thank you so much for all you do to put such wonderful programs together.Greenville County Museum of Art
Awesome information shared. Thanks for your leadership in our community to build capacity for our non-profits.South Carolina House of Representatives
