Blog

Learn to Engage Your Board in Fundraising on November 19

DNA Creative Communications (DNA), in partnership with Hollingsworth Funds, Community Foundation of Greenville, Graham Foundation and United Way of Greenville County, is pleased to announce that Kathy Hedge, executive director, author and nonprofit consultant from Washington, D.C., will present at Shine the Light’s “Leading for Sustainability.” This event is part of the 2014 Nonprofit […]

By |October 9th, 2014|Blog|Comments Off

DNA Presented at SCASA Conference

DNA Creative Communications (DNA), a public relations and marketing agency for nonprofits in Greenville, SC, presented Recruiting via Social Media at the South Carolina Association of School Administrators (SCASA) 2014 Personnel Fall Conference in Greenville on September 25.
“It is very important that school administrators are sharing appropriate, positive content about their districts on both […]

By |October 3rd, 2014|Blog, Katie Ward, News, Press Releases, Social Media|Comments Off

Expanding Leadership Beyond Your Walls

DNA Creative Communications (DNA), in partnership with the Hollingsworth Funds, Community Foundation of Greenville and United Way of Greenville County, hosted Expanding Leadership Beyond Your Walls, the third of a four-part series of Shine the Light Nonprofit Forums (STL), on September 9.

“It was great to see so many organizations discussing how they can collaborate […]

A New Perspective on Viral Fundraising

The craze of the ALS Ice Bucket Challenge may be winding down on your newsfeed, but its impact on nonprofit organizations across the globe is lasting.

Viral fundraising is nothing new. Nonprofits around the world have been producing viral fundraising campaigns for years now. So what makes the ALS Ice Bucket Challenge different?

The ALS Ice Bucket […]

By |September 15th, 2014|Blog, Fundraising, Non-Profit Resources|Comments Off

Not Your Average Internship

When I walked through the doors of DNA Creative Communications three months ago, I was both excited and terrified. However, it wasn’t long before I grew out of the fear and into the excitement that came with being part of this company for the summer.
DNA welcomed me with open arms, and I knew immediately that this would […]

By |September 4th, 2014|Blog|Comments Off

DNA Creative Communications Recognized at SCIABC Palmetto Awards

DNA Creative Communications (DNA) received four awards from the South Carolina chapter of International Association of Business Communicators (SCIABC) on August 26, in Columbia, S.C. DNA was recognized for their exceptional work on projects they implemented for clients from June of 2013 to May of 2014.
“We are honored to have been recognized with four […]

By |August 28th, 2014|Blog|Comments Off

Embracing Collective Impact in the Nonprofit Sector

What is collective impact?
The term collective impact was coined in 2010 by John Kania and Mark Kramer to highlight the need for establishing a common agenda for solving challenging issues among various sectors.
“Collective Impact is the long-term commitment by a group of important actors from different sectors to a common agenda for solving a […]

By |August 21st, 2014|Blog, Non-Profit Resources|Comments Off

Building A Better Board

Event: Shine the Light Nonprofit Forum
Keynote: Susan Meier, Meier and Associates in Washington, D.C.
Panel: Scot Baddley, YMCA of Greenville, Chandra Dillard, Furman University, Kathy McKinney, Haynsworth Sinkler Boyd, P.A.
Who Was There: More than 125 Upstate nonprofit leaders and board members
Location: Kroc Community Center
Topic: Board leadership for nonprofit organizations
Susan Meier, principal at Meier and Associates, […]

By |August 4th, 2014|News|Comments Off

How To Manage A Successful Nonprofit

Nonprofit organizations are managed very much like regular businesses; however, since nonprofits do not have shareholders or owners, additional practices need to be implemented for them to be successful. Here are some tips for making that happen:

Have a Clear and Concise Vision and Mission Statement
Concise and meaningful vision and mission statements are something every […]

By |July 30th, 2014|Blog|Comments Off

5 Strategies to Engage a Younger Audience With Your Nonprofit

The current generation of young people thrive on creativity, technology and hands-on activities. They are capable of bringing new ideas to the table, but since their way of thinking and communicating is different, reaching out to them can be a challenge. Are you at the end of your rope trying to attract millennials to your […]

By |July 14th, 2014|Blog|Comments Off

DNA Welcomes Elissa Visotski to the Team

DNA Creative Communications (DNA) is pleased to welcome Elissa Visotski to their team as a graduate intern. Visotski graduated from the University of South Carolina (USC) in December with a Bachelor’s degree in Public Relations and has previous non-profit experience.
“I am poised on the launching pad of my PR career, and I can’t wait […]

By |June 26th, 2014|Blog, News, Press Releases|Comments Off

Nelson Appointed to GADC Board

The Greenville Area Development Corporation (GADC), the county-chartered organization tasked with promoting and enhancing the economic growth of Greenville County, has announced that Debbie Nelson has been appointed by Greenville County Council to an inaugural three-year terms on the GADC Board. Three other new board members join Nelson: Catherine Heigel, David Kelley and Charles […]

By |June 5th, 2014|Blog, News, Press Releases|Comments Off

DNA Talks Small Businesses Marketing

Debbie Nelson, founder and principal of DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofit organizations, presented at the Bank of Travelers Rest Spring Joint Advisory Board Luncheon on May 20.

“I am always honored to share my experiences with the Greenville small business community,” said Nelson. “Incorporating marketing and […]

By |June 2nd, 2014|Press Releases|Comments Off

11 Twitter Tips Every Nonprofit Needs to Follow

In case you were born yesterday or have been living underground for the past decade, Twitter is kind of a big deal. Especially for nonprofits. Thanks to its awesome potential for relationship building, fundraising and marketing, Twitter has become a bustling network for organizations to connect with their target audiences and each other. It’s […]

Winners of SCPRSA Mercury Awards

DNA Creative Communications (DNA) received four awards at the last night’s South Carolina Public Relations Society of America (SCPRSA) Mercury Awards ceremony that was held in Charleston. DNA was recognized for their exceptional programs and projects they implemented for their clients over the 2013 year.

In the Mercury Award category, DNA was recognized with one award:

Integrated […]

Join the Team for Safe Disposal of Medications

About a year ago, I was invited to an event celebrating the opening of the Early College at Greenville Technical College and I still remember the main message presented by the teachers: Teamwork makes the dream work! I also remember the students repeating this slogan together in one voice, making a promise to help […]

By |April 21st, 2014|Debbie Nelson, Greenville Nonprofits|Comments Off

SEO Tips to Make Your Website Easily Searchable

In spite of the apparent domination of social media, your organization’s website is still your main identity online. While it may not be where you engage with supporters, it is where they’ll go when they want more from the relationship. There are many ways to drive traffic to your website, including email marketing, social […]

By |April 14th, 2014|How To, Tierney Gallagher, Web|Comments Off

6 Fundraising Mistakes Nonprofits Make with Their Donors

The strength and wellbeing of a nonprofit organization relies on the effectiveness of its fundraising efforts. Most nonprofits are passionate about their cause and eager to make an impact. However, when you’re trying to accomplish big things, mistakes are easy to make. Fundraising is hard work and making mistakes is inevitable, but you can […]

6 Exercises to Energize Your Group Brainstorm

In my recent post on “6 Ways to Inspire Creativity in Your Brainstorming Session,” I mentioned that starting off with a creative exercise is a great way to stimulate the imagination and spark productivity in your team. As a follow up, here are six exercises designed to stir up those creative juices and give […]

By |March 31st, 2014|Blog, How To, Tips|Comments Off

6 Steps for Creating Videos to Tell Your Nonprofit’s Story

More than half of the content on the Internet today is video. If your nonprofit isn’t already using video to tell your story, you should be! Video is not only great for your fundraising efforts, it can also be used for marketing and awareness, member development and relations, and advocacy. Video storytelling engages viewers […]

How to Engage Your Audience with PowerPoint

If you’ve ever presented to an audience using PowerPoint, you know how difficult it can be to engage and keep the crowd focused. Aside from worrying about staying on time, remembering talking points and not fainting at the front of the room, presenters often worry about how to get the audience involved in the […]

By |March 17th, 2014|Blog, Creative and Design, How To, Katie Ward, Tips|Comments Off

6 Ways to Inspire Creativity in Your Brainstorming Session

Brainstorming is a great creative thinking technique. It can help organizations identify problems, find opportunities for doing things more effectively, and achieve better results. Getting a group to think creatively can open doors for discovery and invention. However, inspiring creativity in your team isn’t always easy. Here are six ways to enhance your next […]

By |March 10th, 2014|Creative and Design, How To|Comments Off

DNA Presents to Clemson University Students

DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented to a class of Clemson University communication studies students about stakeholder communications on March 3.

“Presenting to a class that I was sitting in as a student just two years ago is such a surreal feeling,” said Katie Ward, Account […]

By |March 4th, 2014|Public Relations|Comments Off

How Nonprofit Technology Trends will Impact Fundraising in 2014

New technologies are transforming the way organizations fundraise and engage with donors. Nonprofit technologies will continue to evolve this year, opening up opportunities for organizations to use new tools and strategies to enhance donor communication and gain support. The future of fundraising will be focused on providing donors with easy and accessible ways to […]

By |March 3rd, 2014|Non-Profit Resources, Strategy|Comments Off

8 Social Media Trends for Nonprofits for 2014

No matter the size of your organization or the focus of its mission, social media is crucial to your success. Social media is a great way to build and maintain relationships with audiences, and taking advantage of emerging trends on these platforms can help your organization do great things for the community. Here are […]