Debbie Nelson

About Debbie Nelson

Debbie Nelson is the founder of DNA Creative Communications, a marketing and public relations firm in Greenville, SC. She holds a AB degree from Smith College, a MHSA from the University of Michigan and an MBA from The Citadel. Connect with Debbie on Google+ | LinkedIn

It’s Time to Add “Vibrancy” to the Nonprofit Conversation

According to Merriam-Webster the simple definition of “vibrant” is having or showing great life, activity and energy; very bright and strong; and loud and powerful as it relates to sound.  Most would say that this word is extremely positive. It is a word of distinction. And an attribute to aspire to!

We are fortunate to […]

By |July 10th, 2016|Blog|Comments Off on It’s Time to Add “Vibrancy” to the Nonprofit Conversation

Embrace Technology…But Not Too Much!

Technology is a widely discussed topic in both the corporate and nonprofit sectors. It affects the daily operations of every company and organization. But it also affects what is called organizational culture. This is defined as a system of assumptions, values, and beliefs that shape how employees behave in organizations. In today’s world, it […]

By |July 6th, 2016|Blog, Non-Profit Resources, Tips|Comments Off on Embrace Technology…But Not Too Much!

Key Leader Behaviors That Drive Employee Engagement

EVENT: DNA Creative Communications’ Shine the Light Nonprofit Forums

WHERE: The Salvation Army Ray & Joan Kroc Corps Community Center

WHO WAS THERE: 90+ executive directors, leaders and team members from South Carolina nonprofits

SPEAKER: Patrick Jinks, national leadership coach and president of the Jinks Perspective Group

TOPIC: Leaders Leading Leaders Engaged employees are the engine that helps […]

By |December 10th, 2015|Blog|Comments Off on Key Leader Behaviors That Drive Employee Engagement

Join the Team for Safe Disposal of Medications

About a year ago, I was invited to an event celebrating the opening of the Early College at Greenville Technical College and I still remember the main message presented by the teachers: Teamwork makes the dream work! I also remember the students repeating this slogan together in one voice, making a promise to help […]

By |April 21st, 2014|Debbie Nelson, Greenville Nonprofits|Comments Off on Join the Team for Safe Disposal of Medications

Finding Opportunities for Growth is Part of a Successful Strategy

Over the course of the next couple of months, I plan to share some of the insights I gain through my graduate studies at Columbia College. The M.A. in Organizational Change and Leadership has been truly transformational for me so far and I hope to be able to pass on some of the lessons […]

By |February 12th, 2014|Blog, Non-Profit Resources, Strategy, Yolina Nenov|Comments Off on Finding Opportunities for Growth is Part of a Successful Strategy

Non-profits Unite! It’s a Revolution!

David La Piana’s book’s title: The Non-profit Strategy Revolution seemed like a promise I had heard before. Having served on non-profit boards and suffered through traditional strategic planning processes that guaranteed better results, I was skeptical. It was the subtitle that made me open the book: Real-Time Strategic Planning in a Rapid-Response World.

Early in […]

By |November 8th, 2013|Blog|Comments Off on Non-profits Unite! It’s a Revolution!

The Non-profit Press Conference: “Will you be on the 6:00 news?”

Do you remember the classic movie line “If you build it, he will come” from the 1989 American fantasy-drama, Field of Dreams? Farmer Ray Kinsella, played by Kevin Costner, hears a voice and sees a baseball diamond where his cornfield stands. The “he” that is being referred to is none other than Pickens-born, […]

By |September 30th, 2013|Blog, Crisis Communication, Debbie Nelson, Greenville Nonprofits, How To, Non-Profit Resources, Public Relations, Strategy|Comments Off on The Non-profit Press Conference: “Will you be on the 6:00 news?”

Non-profit’s Art Illustrates Power for the Common Good

I’ve compared myself to Miss America in only one way–ever. Neither one of us will solve world hunger. If I have been living my life committed to making a difference in the world, how can I get to a point where I believe that I, as a single individual, can do anything to tip […]

By |August 31st, 2013|Blog|Comments Off on Non-profit’s Art Illustrates Power for the Common Good

The Risks of Cause Marketing for Your Non-Profit

While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy as well. And they must be weighed when deciding to enter this type of relationship.
 

First you must choose the right […]

By |August 31st, 2013|Blog, Branding, Branding and Communications, Debbie Nelson, Non-Profit Resources, Strategy, Tips|Comments Off on The Risks of Cause Marketing for Your Non-Profit

The Benefits of Cause Marketing for Your Non-Profit

Working with non-profits on a daily basis, I am often asked to explain the concept of cause marketing. Once an organization understands that there may be a financial upside to this strategy they immediately follow up with this next question; “Describe all of the potential benefits of entering into this type of relationships?”

Cause marketing […]

By |August 19th, 2013|Blog, Branding, Branding and Communications, Non-Profit Resources, Strategy, Tips|Comments Off on The Benefits of Cause Marketing for Your Non-Profit

Non-Profit Funding in Greenville, SC

Over the years I have had the opportunity to sit on both sides of the funding conversation…funder and grantee. As I sit back and reflect on these interactions they could often be described as a well-choreographed dance. My motivation for writing today’s blog is to challenge our nonprofit funders and the organizations they support […]

By |July 23rd, 2013|Blog, Debbie Nelson, Greenville Nonprofits|Comments Off on Non-Profit Funding in Greenville, SC

Non-Profit Reading Proves to be a Force for Good

The long rainy Fourth of July weekend off from DNA Creative Communications gave me time to catch up on my non-profit reading. You know, the tower of books on my bedside table that I have deemed of the ultimate worth, the books I want to savor. However, by the time I am setting my […]

By |July 9th, 2013|Non-Profit Resources, Nonprofit Seminars, Tips|Comments Off on Non-Profit Reading Proves to be a Force for Good

Non-Profit Matters: Donating to Disasters – Don’t be Duped

As I contemplate writing my monthly UBJ column, I am hit with a flood of memories. The day is Thursday, September 21, 1989. My family is pulling out of our driveway on Sullivan’s Island along with our dog, Lacey, boxes of photos, suitcases of clothing, beloved stuffed animals and as many cherished mementos as […]

By |June 7th, 2013|Blog, Debbie Nelson|Comments Off on Non-Profit Matters: Donating to Disasters – Don’t be Duped

The Role of Images in Non-Profit Marketing

Over the past few years, the way in which we absorb information has changed. This means that people are more prone to taking information visually as opposed to reading about it. Take for example the fact that more people nowadays are getting their news from the internet as opposed to purchasing a newspaper. What […]

By |May 31st, 2013|Blog, Non-Profit Resources|Comments Off on The Role of Images in Non-Profit Marketing

Non-Profit Matters: A Fundraising Success Story

This past January we lost a dear friend to Glioblastoma, a truly devastating disease. He had no signs or symptoms until BOOM…and then the grave diagnosis was made. Almost exactly a year after his first visit to the ER, on April 20th a large group of Art’s friends and family gathered at the banks […]

By |May 3rd, 2013|Blog, Greenville Nonprofits|Comments Off on Non-Profit Matters: A Fundraising Success Story

Nonprofit Matters: How to Join a Non-Profit Board

A year’s worth of planning came to fruition when Greenville recently hosted the South Carolina Association of Nonprofit Organizations’ annual conference, “Together. For Good. Nonprofit Summit.” This three-day event was an opportunity for hundreds of small and large agencies from across our State, to gather and discuss the issues facing their sustainability. An agenda […]

By |April 5th, 2013|Blog, Greenville Nonprofits, How To|Comments Off on Nonprofit Matters: How to Join a Non-Profit Board

Meet Yolina Elenkova

Yolina Elenkova traveled 5,000 miles and found a city that’s a lot like home.

Elenkova is a native of Ruse, Bulgaria. She came to South Carolina to attend Columbia College, moving to Greenville nearly a year ago.

Her hometown “really reminds me of Greenville in a lot of different ways, the parks and the recreational areas,” […]

By |March 6th, 2013|Blog, News, Yolina Nenov|Comments Off on Meet Yolina Elenkova

Nonprofit Matters: How to Align Your Business’ Philanthropy

As I sit down to write this month’s column I have decided to tackle a topic near and dear to my heart – philanthropy. According to Merriam Webster, philanthropy is a voluntary, organized effort intended for socially useful purposes. I particularly appreciate the use of the word “organized” in this definition.

My passion for philanthropy […]

By |February 28th, 2013|Blog, Greenville Nonprofits, Non-Profit Resources|Comments Off on Nonprofit Matters: How to Align Your Business’ Philanthropy

Morgan Named Director of Client Services

DNA Creative Communications is pleased to announce the promotion of Dana Morgan to Director of Client Services. She will be responsible for the expansion of new business opportunities for DNA as well as increasing the depth of public relations and marketing services provided to current clientele. Morgan notes:
This new opportunity will allow me to […]

By |February 18th, 2013|Blog, News, Press Releases|Comments Off on Morgan Named Director of Client Services

DNA Selects SC Children’s Theatre for 2013 Live Here Give Here

DNA Creative Communications (DNA) is pleased to announce that the South Carolina Children’s Theatre (SCCT) has been selected as the recipient of its 2013 LIVE HERE GIVE HERE (LHGH) annual pro-bono program.

As a DNA-led initiative now in its 4th year, LHGH aims to support and enhance a select nonprofit’s communications campaign through specialized services […]

By |February 13th, 2013|Greenville Nonprofits, News, Press Releases|Comments Off on DNA Selects SC Children’s Theatre for 2013 Live Here Give Here

Nonprofit Matters: United Way’s Roadmaps – Stewarding Greenville’s Future

 

I recently went to dinner with a close friend so we could share holiday stories and exchange belated gifts. As I opened my present I was reminded that life is filled with so many wonderful surprises. To my delight my friend had made a donation in my name to United Ministries.

Now here’s the twist… […]

By |February 1st, 2013|Blog, Greenville Nonprofits|Comments Off on Nonprofit Matters: United Way’s Roadmaps – Stewarding Greenville’s Future

Nonprofit Matters: Take the PR Plunge in 2013

How did you spend New Year’s Day? Eating black-eyed peas and greens? Watching football? Or were you one of the adventurous folks on Sullivan’s Island who lunged into the icy water of the Atlantic Ocean?

Over the past nineteen years, Dunleavy’s Pub New Year’s Day Polar Plunge has raised $1000’s of dollars for Special Olympics […]

By |January 7th, 2013|Blog, Greenville Nonprofits|Comments Off on Nonprofit Matters: Take the PR Plunge in 2013

More Resources for Women-Owned Businesses

As a woman-owned firm, DNA is committed to the success and well-being of all women across South Carolina. We have compiled the following list of resources for women business owners and hope that you will find them helpful. Please contact us for more information and tips on how to grow and promote your business.

1.       […]

By |January 1st, 2013|Blog, Tips|Comments Off on More Resources for Women-Owned Businesses

Crisis Communications 101

Learning how to effectively manage and communicate during an emergency or a crisis is essential for the success of each organization. A well-developed crisis communications plan can make the process smoother and help guide the leadership and staff of an organization through a potential crisis. Even though in most organizations only a few people […]

By |December 31st, 2012|Blog, Crisis Communication, Non-Profit Resources, Strategy, Tips, Yolina Nenov|Comments Off on Crisis Communications 101

10 Steps to a Good Press Release

Hosting an event? Wondering how to promote it? A press release is one of the best and most cost-effective ways to promote a campaign or an event or to raise awareness about an issue. A well-written press release can be very effective in helping you spread your message and educate the community about your […]

By |December 30th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources, Tips, Yolina Nenov|Comments Off on 10 Steps to a Good Press Release